3 Simple Ways to Bust Stereotypes and Craft a Remarkable Message


I love love love how the author pushes the readers to put the HUMAN element into the marketing messages. People want to deal with and buy from people. They don’t want to buy from a nameless, faceless company that they can’t relate to. We need to get out of our own way and get back to dealing with individuals as individuals. That’s where the real power comes from. Individual Experiences are the secret sauce!!!!


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