The Role Of Employees In Brand Marketing

A passionate employee telling the story of the company and the reason behind their passion is the most powerful form of advertising IMO. The word of mouth exposure from that has the power to do some amazing things.

Real truthful and authentic communications are the key. Corporate speak and messages that are generic and try to pander to the masses just don’t work.

I want to hear reasons why from my friends and family and not from a company’s marketing department.


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